Introduction
Understanding the concept of vehicle wrapping
Vehicle wrapping, also technically known as adhesive lettering or covering , is a mode of marketing that involves applying decals on a company’s vehicles. This can be on a car, a van, a truck, or even a utility vehicle. The act of vehicle signwriting can range from being straightforward, with only the company’s logo and contacts, to being more complex with images and promotional messages.
Often, people see wrapped vehicles on highways, around city streets, or parked in front of businesses. The high visibility of these vehicles makes them an extremely cost-effective marketing tool.
Vehicle wrapping isn’t just for companies or individuals in the delivery and transport sector. From hairdressers to real estate agents, and every small business owner in between, everyone can benefit from it.
Graph showing the increase in the adoption of vehicle wrapping by businesses
Our observations, particularly in Europe and France, indicate that the adoption of vehicle wrapping by businesses is continuously growing. It doesn’t matter if the vehicle is French (Renault, Peugeot) or German (Volkswagen, Opel), Italian (Fiat) or American (Ford) – vehicle wrapping has become a necessity rather than an option.
This rising trend may be attributed to marketing evolution, where businesses are continually seeking more innovative ways of promoting their products and services to reach a more extensive customer base. Vehicle wrapping falls perfectly into this category.
Benefits
Effective communication
1. Brand recognition
The impact of wrap advertising cannot be overstated. Vehicle wrapping offers businesses an opportunity to augment brand visibility and recognition. It’s a form of advertisement that asserts consistent brand visibility on the road. In a town where thousands of people can see your vehicle every day, the power of repeated viewing can give your business an enormous brand visibility boost.
2. Communicate new offers and discounts
Beyond brand recognition, vehicle wrapping offers an easy way of communicating new offers or promotions to prospective clients. This is a straightforward, cost-effective way of delivering the message to the potential customer. Whether it’s a product launch or a seasonal discount, advertising using your vehicle allows for greater flexibility to keep your marketing message current and relevant.
Mobile advertising
1. Reach a broader audience
With a wrapped vehicle, you can potentially reach a broader audience. Your moving advertisement allows you to reach more people than traditional advertising methods. Think about it, how many people could probably see your vehicle while parked or when you’re driving? The numbers could amount to thousands in just a single day. In a year, the exposure can be massive.
2. Cut back on conventional advertising expenses
Vehicle wrapping is a cost-effective form of advertisement. When compared to billboards or advertisement spots that require a constant monetary commitment, the investment in vehicle wrapping is minimal. Plus, the wrap is durable and can withstand the harsh weather elements.
Vehicle security
1. Deter vehicle theft
Beyond being a superb marketing tool, vehicle wrapping also deters theft. A vehicle conspicuously bearing your logo and company details is less likely to be stolen since it can be easily identifiable. Thieves are less likely to target such vehicles because of the attention they command. This provides an additional layer of safety for your vehicle wherever it might be.
2. Prevent incidents of hooliganism
Vehicle wrapping can also signal a sense of professionalism and discourage any vandalistic behavior or aggressive actions towards the vehicle or the driver. Even in instances of road rage or random acts of criminal damage, a professionally marked vehicle may be less of a target.
Vehicle Enhancement
1. Impact on vehicle’s aesthetic appeal
Contrary to some beliefs, a quality wrap can enhance the general appeal of a vehicle. It can make it look more appealing and exciting to the public. Today’s high-quality wraps can also offer a level of protection to your car’s paintwork against minor abrasion and stone chips.
2. Benefits of personalized wrapping
A vehicle wrap gives you the option of making your branding exactly how you want it. The design, color, and message can all be tailored to precisely reflect the image of your business. This can be as simple as your logo and contact details, or you might decide on a full wrap that covers your vehicle entirely in eye-catching images and promotional messages.
Financial return
1. Initial investment versus return on investment
The cost of wrapping a vehicle may seem high initially, but when compared to the ad exposure one gets, the return on investment is substantial. Vehicle wraps are cost-effective and have the lowest cost-per-impression rate compared to any other forms of advertising. This means that for each dollar you spend on wrapping a vehicle, more individuals will see your advertisement than if you spent that same dollar on other marketing strategies.
2. Save on advertising fees
Investing in vehicle wrapping allows you to save on advertising expenses. This type of advertising is static; it doesn’t require constant payments like traditional media. Once you pay for the car decal, that’s all. The advertisement can last for many years, drawing attention to your brand every day, wherever it goes.
Conclusion
Summary of the advantages of vehicle wrapping
In summary, vehicle wrapping offers several significant advantages. It enhances brand recognition, secures your vehicle, gives it a professional aesthetic, reaches a larger & varied audience, and is financially profitable. Wrapping your business vehicle is like having a moving billboard that exposes your brand to hundreds or even thousands of potential customers, every hour of every day that you’re on the road.
The future trend of vehicle wrapping in business
The trend of vehicle wrapping is projected to grow in the future. As people continue to spend more time on the road, vehicle graphics will be seen by more and more potential customers. Also, as adhesive lettering technologies continue to evolve and customization becomes more and more precise, this trend is not likely to stop.
If your business has not yet adopted this form of advertisement, it is high time to revisit your strategy. Embrace vehicle wrapping and watch your business reach new heights.